Bon Appetit Magazine’s Supper Club, a pop-up shop that opens in Manhattan each year, will open next week for a one-week run. Excited about the chance of chowing down on Rick Bayless’ Skirt Steak Salad, I hopped on their site to see where they’d be setting up shop. Under the “location” menu, however, I was shocked to see one of their options: “parking.”
This pop-up shop, which only sells sandwiches and salads from 11am to 3pm each day, is in the midst of Midtown Manhattan. Yet someone with a dashboard perspective decided to suggest parking lots for their diners to drive to – despite the fact that there are ten subway lines within a four block radius of the shop – all closer than any of the parking options they suggest.
Unsurprisingly, the shop is also sponsored by a car company.
[...] Who Hops in Their Car to Grab a Sandwich in Midtown? (On Transport) [...]
This reminds me of my pet peeve du jour: why, when you get directions to somewhere in New York City in Google Maps is the default type “driving directions”?
But in their defense, you cut off the bottom of the Supper Club’s Map page which says “Click here for door-to-door directions by subway or bus” — with the link going to Hopstop. Also, the Directions page has only subway stops listed. (And more importantly, this is near my office, so the parking directions, useless though they are to me, did alert me to this event, which I just might attend…. :)
Supper Club invite some negligible number of potential suburban motorhead customers to come and lay a gigantic turd in Midtown…